You have a good product. You've invested in traffic, branding, and customer service. But if the packaging fails… everything falls apart .
In e-commerce, where there are no physical storefronts or salespeople accompanying the customer, packaging is the first and only tangible experience .
And many still make mistakes that directly affect conversion, loyalty and reviews .
đźš« 5 mistakes you should avoid
1. Excessive or unnecessary packaging
Too much cardboard or plastic generates rejection and damages your brand's sustainable image.
2. Packaging without personality
A flat unboxing = a forgettable experience. A soulless design makes you indifferent to the customer.
3. Lack of internal protection
A product damaged in shipping is a lost sale (and a sure claim).
4. Not including useful information
Instructions, recycling, brand history… Each element can strengthen the bond.
5. Not thinking about the second use
Packaging that is thrown away immediately is a lost opportunity to connect and last.
🧠How do we do it at Menta-Pack?
We design functional, sustainable, and memorable packaging aligned with your brand identity. Every shipment can be a future sales opportunity. Are you taking advantage of it?
