In the search for sustainable solutions, many brands face a key decision:
Should we opt for recycling or reuse?
Both strategies have advantages, but reusable packaging is gaining traction as a real option for reducing waste on a large scale.
Now, is it viable for all companies? And what real impact does it have?
🔁 Reusing isn't just washing and using again.
Today we're talking about packaging designed for multiple use cycles, durable, modular, and efficient. Platforms like Loop (by TerraCycle) have successfully demonstrated this in sectors such as food and cosmetics.
Advantages:
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Drastic reduction in post-consumer waste
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Medium-term cost savings
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More differentiating customer experiences
🧱 What's holding you back?
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More complex logistics infrastructure
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Changes in consumer behavior
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Initial implementation costs
📊 And recycling?
It remains essential, but it has limits:
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Requires energy consumption
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Not all materials are 100% recycled.
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It depends on the local waste management system
🌍 What do we offer at Menta-Pack?
Design packaging that's built to last. Create simple return cycles. And advise brands on when it makes sense to reuse.
Because packaging that lives more than once is much more than a container: it is a commitment .
